We are part of an amazing new initiative between apprentice winner Tom Pellereau and JoJo Maman Bebe to support new inventors. We have been selected with a group of other innovative products as inspiration for mums and dads with their own great ideas. People can vote for their favourite here (a vote for us would be wonderful!) and then put forward their own ideas. So have a think while you browse - what products do you wish were around for your kids - maybe now is the time to see if you can get it made!